Martina por el norte
Redesigning a wedding brand’s website and automating PDF delivery
Fields
UX/UI
Development
Workflow Automation
Tools
Figma
Adobe Creative Cloud
Wordpress
Role
UX/UI Designer & Developer
Agency
POM Standard
Year
2025
Project overview
Martina por el norte is a wedding planning brand whose website no longer reflected the quality and personality of its services. Alongside the website redesign, Martina needed a simpler way to handle enquiries for her online course.
The existing process relied on a lengthy Google Form. After reviewing each submission, Martina manually copied the contact details and emailed the course information PDF to each prospective student.
This created unnecessary friction for users and repetitive administrative work for the client.
The Challenge
How could I simplify course enquiries and improve the website without increasing the client’s costs?
The project involved three main challenges:
/ 01
Brand perception
Redesign an outdated website to better reflect the brand’s identity.
/ 02
User experience
Make it easier for prospective students to request and receive course information.
/ 03
Operational efficiency
Reduce manual tasks without introducing additional subscription costs or unnecessary technical complexity.
Manual PDF delivery process (OLD)
Defining the Approach
Solving the underlying problem, not adding another tool
Rather than treating the website redesign and course enquiry process as separate tasks, I approached them as connected parts of the same digital experience. I focused on three principles:
/ 01
Keep the journey simple
Give the course a dedicated landing page and a clear next step
/ 02
Collect only what is needed
Reduce the form to essential contact information rather than asking users to complete a lengthy questionnaire.
/ 02
Automate the repetitive task
Send the information PDF automatically after submission, without requiring Martina to handle every request manually.
CHALLENGE!
A conventional approach could have involved integrating a third-party email marketing platform. However, the client wanted to avoid additional spending on external tools.
The solution
Redesigning the website
The visual direction focused on presenting the brand’s services clearly, giving the imagery room to breathe and establishing a more considered information hierarchy.
Martina’s Website (OLD)
Martina’s Website (NEW)
Clearer information hierarchy helps users understand the services and navigate the website more easily.
The updated visual identity better reflects the brand’s personality and style.
A dedicated course landing page
The page provided a focused entry point for people interested in learning more and made the next action clear: submit their contact details to receive the course information.
Landing page course (NEW)
Users can easily find all the essential information about the course in one place.
A clear call to action guides interested users towards requesting more information.
Simplifying the form
I reduced the form to three essential fields: Name, Email address, Phone number. The intention was to remove unnecessary steps from the initial enquiry and collect only the information needed to deliver the requested material and follow up if necessary.
Form (OLD)
Form (NEW)
Reduced friction with a shorter form that collects only essential contact details.
Automating PDF delivery
I implemented an automated email workflow that sent the course information PDF after a user submitted the form.
This removed the manual step of reviewing each enquiry and sending the same document individually.
Automated PDF delivery process (NEW)
Improves access to course information with automatic PDF delivery immediately after form submission.
Streamlines administration by eliminating manual email follow-ups and reducing repetitive tasks.
RESULT
Outcome
LOOKING AHEAD
Project Takeaways
/ 01
Designing for the reality of a small business
The best solution isn’t always the most complex one. Understanding the client’s workflow and budget helped me focus on the changes that would make the biggest practical difference.
/ 02
Connecting design and functionality
This project showed how visual design and small functional improvements can work together to create a clearer user experience while reducing repetitive tasks for the client.
WHAT'S NEXT?
While the current solution automates the delivery of course information, enrolment still requires prospective students to contact Martina directly. I would explore adding a clear pre-registration option, with the potential to introduce online enrolment and payment in the future. This would create a more seamless journey from discovering the course to signing up.
Martina por el norte
Reimagining an editorial wedding
planner's digital presence.
Fields
UX/UI
Development
Workflow Automation
Tools
Figma
Adobe Creative Cloud
Wordpress
Role
UX/UI Designer & Developer
Agency
POM Standard
Year
2025
Project overview
Martina por el norte is a wedding planning brand whose website no longer reflected the quality and personality of its services. Alongside the website redesign, Martina needed a simpler way to handle enquiries for her online course.
The existing process relied on a lengthy Google Form. After reviewing each submission, Martina manually copied the contact details and emailed the course information PDF to each prospective student.
This created unnecessary friction for users and repetitive administrative work for the client.
The Challenge
How could I simplify course enquiries and improve the website without increasing the client’s costs?
The project involved three main challenges:
/ 01
Brand perception
Redesign an outdated website to better reflect the brand’s identity.
/ 02
User experience
Make it easier for prospective students to request and receive course information.
/ 03
Operational efficiency
Reduce manual tasks without introducing additional subscription costs or unnecessary technical complexity.
Manual PDF delivery process (OLD)
Defining the Approach
Solving the underlying problem, not adding another tool
Rather than treating the website redesign and course enquiry process as separate tasks, I approached them as connected parts of the same digital experience. I focused on three principles:
/ 01
Keep the journey simple
Give the course a dedicated landing page and a clear next step
/ 02
Collect only what is needed
Reduce the form to essential contact information rather than asking users to complete a lengthy questionnaire.
/ 03
Automate the repetitive task
Send the information PDF automatically after submission, without requiring Martina to handle every request manually.
CHALLENGE!
A conventional approach could have involved integrating a third-party email marketing platform. However, the client wanted to avoid additional spending on external tools.
The solution
Redesigning the website
The visual direction focused on presenting the brand’s services clearly, giving the imagery room to breathe and establishing a more considered information hierarchy.
Martina’s Website (OLD)
Martina’s Website (NEW)
Clearer information hierarchy helps users understand the services and navigate the website more easily.
The updated visual identity better reflects the brand’s personality and style.
A dedicated course landing page
The page provided a focused entry point for people interested in learning more and made the next action clear: submit their contact details to receive the course information.
Landing page course (NEW)
Users can easily find all the essential information about the course in one place.
A clear call to action guides interested users towards requesting more information.
Simplifying the form
I reduced the form to three essential fields: Name, Email address, Phone number. The intention was to remove unnecessary steps from the initial enquiry and collect only the information needed to deliver the requested material and follow up if necessary.
Form (OLD)
Form (NEW)
Reduced friction with a shorter form that collects only essential contact details.
Automating PDF delivery
I implemented an automated email workflow that sent the course information PDF after a user submitted the form.
This removed the manual step of reviewing each enquiry and sending the same document individually.
Automated PDF delivery process (NEW)
Improves access to course information with automatic PDF delivery immediately after form submission.
Streamlines administration by eliminating manual email follow-ups and reducing repetitive tasks.
RESULT
Outcome
LOOKING AHEAD
Project Takeaways
/ 01
Designing for the reality of a small business
The best solution isn’t always the most complex one. Understanding the client’s workflow and budget helped me focus on the changes that would make the biggest practical difference.
/ 02
Connecting design and functionality
This project showed how visual design and small functional improvements can work together to create a clearer user experience while reducing repetitive tasks for the client.
WHAT'S NEXT?
While the current solution automates the delivery of course information, enrolment still requires prospective students to contact Martina directly. I would explore adding a clear pre-registration option, with the potential to introduce online enrolment and payment in the future. This would create a more seamless journey from discovering the course to signing up.
Martina por el norte
Redesigning a wedding brand’s website and automating PDF delivery
Fields
UX/UI
Development
Workflow Automation
Tools
Figma
Adobe Creative Cloud
Wordpress
Role
UX/UI Designer & Developer
Agency
POM Standard
Year
2025
Project overview
Martina por el norte is a wedding planning brand whose website no longer reflected the quality and personality of its services. Alongside the website redesign, Martina needed a simpler way to handle enquiries for her online course.
The existing process relied on a lengthy Google Form. After reviewing each submission, Martina manually copied the contact details and emailed the course information PDF to each prospective student.
This created unnecessary friction for users and repetitive administrative work for the client.
The Challenge
How could I simplify course enquiries and improve the website without increasing the client’s costs?
The project involved three main challenges:
/ 01
Brand perception
Redesign an outdated website to better reflect the brand’s identity.
/ 02
User experience
Make it easier for prospective students to request and receive course information.
/ 03
Operational efficiency
Reduce manual tasks without introducing additional subscription costs or unnecessary technical complexity.
Manual PDF delivery process (OLD)
Defining the Approach
Solving the underlying problem, not adding another tool
Rather than treating the website redesign and course enquiry process as separate tasks, I approached them as connected parts of the same digital experience. I focused on three principles:
/ 01
Keep the journey simple
Give the course a dedicated landing page and a clear next step
/ 02
Collect only what is needed
Reduce the form to essential contact information rather than asking users to complete a lengthy questionnaire.
/ 03
Automate the repetitive task
Send the information PDF automatically after submission, without requiring Martina to handle every request manually.
CHALLENGE!
A conventional approach could have involved integrating a third-party email marketing platform. However, the client wanted to avoid additional spending on external tools.
The solution
Redesigning the website
The visual direction focused on presenting the brand’s services clearly, giving the imagery room to breathe and establishing a more considered information hierarchy.
Martina’s Website (OLD)
Martina’s Website (NEW)
Clearer information hierarchy helps users understand the services and navigate the website more easily.
The updated visual identity better reflects the brand’s personality and style.
A dedicated course landing page
The page provided a focused entry point for people interested in learning more and made the next action clear: submit their contact details to receive the course information.
Landing page course (NEW)
Users can easily find all the essential information about the course in one place.
A clear call to action guides interested users towards requesting more information.
Simplifying the form
I reduced the form to three essential fields: Name, Email address, Phone number. The intention was to remove unnecessary steps from the initial enquiry and collect only the information needed to deliver the requested material and follow up if necessary.
Form (OLD)
Form (NEW)
Reduced friction with a shorter form that collects only essential contact details.
Automating PDF delivery
I implemented an automated email workflow that sent the course information PDF after a user submitted the form.
This removed the manual step of reviewing each enquiry and sending the same document individually.
Automated PDF delivery process (NEW)
Improves access to course information with automatic PDF delivery immediately after form submission.
Streamlines administration by eliminating manual email follow-ups and reducing repetitive tasks.
RESULT
Outcome
LOOKING AHEAD
Project Takeaways
/ 01
Designing for the reality of a small business
The best solution isn’t always the most complex one. Understanding the client’s workflow and budget helped me focus on the changes that would make the biggest practical difference.
/ 02
Connecting design and functionality
This project showed how visual design and small functional improvements can work together to create a clearer user experience while reducing repetitive tasks for the client.
WHAT'S NEXT?
While the current solution automates the delivery of course information, enrolment still requires prospective students to contact Martina directly. I would explore adding a clear pre-registration option, with the potential to introduce online enrolment and payment in the future. This would create a more seamless journey from discovering the course to signing up.